Rodolfo Corky Gonzalez Essay Example | Topics and Well Written Essays - 250 words

Rodolfo Corky Gonzalez - Essay Example Because of financial difficulties, he only completed one term in engineering at the University of Denver (Ingen). After dropping out in college, he pursued a career in boxing which saw him fighting seventy-five times in the featherweight division (Historycolorado.org). After boxing, Rodolfo entered politics, running for Colorado State Representative but he lost. In the mid 1960’s, he founded the Crusade for Justice, an urban civil rights and crusade movement which advocated Chicano nationalism (Democracynow.org). In 1967, he once again ran for political office this time for Mayor of Denver but lost again. In 1968, he led the Poor People’s March to Washington, D.C. which called for better housing, education, business and restitution of pueblo lands in the barrios (Escuela Tlatelolco). Another important contribution of Rodolfo is his creation of the Annual Chicano Youth Liberation Conference, which aims to create greater unity among Chicano youth (Escuela Tlatelolco). Rodolfo died on April 12, 2005 due to heart failure. He is best remembered as a civil rights advocate who fought for injustice, racism and for the rights of the Mexican Americans in the United States. Democracynow.org. "Chicano leader Rodolfo "Corky" Gonzales 1929-2005: "He was the fist. He stood for defiance, resistance"." 15 April 2005. democracynow.org. Web. 14 May 2013

International trade, economic integration and international marketing Essay

International trade, economic integration and international marketing - Essay Example Today a large number of organizations carry out international marketing campaigns. This saves considerable costs as well as drives a global message. This has been supported by the use of social networking sites such as Facebook and Twitter for marketing which absolutely remove the international communication barriers. However, there are also several cultural impacts of international marketing. Either a firm has to adapt itself to the culture of the various international markets or it has to make sure that the consumers worldwide are able to connect to its marketing tools. When Chevrolet launched Chevy Nova in Mexico, it was rejected because of a negative meaning in the Spanish language. The same was the case with American Motors’ Matador. Therefore, it is important to respect the culture and language of the target countries in order to make a cultural impact on them. 3. Political and Financial risks in international marketing There are considerable risks in international marke ting especially in emerging economies. The economic scenario and performance in such countries is highly unpredictable. Therefore, a company may actually spend millions of dollars in its marketing efforts but its products may simply fail because of external economic factors not under its control. Thus, market research becomes extremely important for marketing in international markets. The financial risks in international marketing & operations are also dependent upon the level of control of a firm. Therefore, a firm involved only in exporting goods or services has the minimum risk from that point of view. The barriers would be less and so will be the sunk costs. However, the low degree of control may impact effectiveness of marketing. If a firm is in joint venture with... This essay stresses that market research becomes extremely important for marketing in international markets. The financial risks in international marketing and operations are also dependent upon the level of control of a firm. A firm involved only in exporting goods or services has the minimum risk from that point of view. The barriers would be less and so will be the sunk costs. The low degree of control may impact the effectiveness of marketing. If a firm is a joint venture with a local firm, the risk increases. The risk is maximum in case of direct investment by a firm in the international markets.Strategic marketing planning deals with the overall direction of the business in line with marketing. It is the role of marketing to establish links between the business and the customers. Firms use various strategies to enter international markets. One of them is the technical innovation strategy where they exhibit technically superior products as compared to competitors in internationa l markets. Other firms may prefer a product adaptation strategy where only modifications and upgrades are made to existing products and services.This paper makes a conclusion that some firms follow availability and security strategy for entry into international markets. They do this by designing an efficient supply chain and transportation network. Many firms also follow a low pricing strategy where the aim is to penetrate the market as early as possible. Lastly, a firm may completely copy an existing product for conformity to acceptable standards.

Communication skills are vital within a nurses role

Communication skills are vital within a nurses role Communication is natural to most people. We learn to communicate from birth and it is something that most people do without being aware of it. Communication is simply the name for expressing, sharing and understanding information. To examine a model of communication, for example, Shannon and Weavers model of communication (Brooker and Waugh, 2007) there are three components to successful communication. The first part is the sender. This is the source of the information which is to be shared. It could be a person talking, a radio or a newspaper or book. The next part of the model is the message. This is the information itself. It could be words spoken by the person or words from the book or newspaper. The last stage is the receiver. This is the person who is receiving the message. That would be the person listening to the words of another, the person hearing the radio or the person reading the book or newspaper. Communication can be separated into two categories, verbal communication and non-verbal communication. Knapp et al (2010) defines Non-verbal communication as communication without the use of words. Non- verbal communication can include body language, touch and gesture. Non-verbal communication can be more influential than verbal communication (Argyle, 1988 cited in Chambers, 2003) Verbal communication is achieved through the use of spoken or written language. Scammell (1990) states that its purpose include: to instruct, to teach, to educate, to express feelings and emotions, to help or seek help. Although there are two separate categories, both are used together in everyday life by most people without thinking. In this explanation, communication sounds very straight forward but the barriers to communication can be very complex, this is especially relevant in people who have had a stroke as will be explored later in this text. The nurse has a vital role in caring for the patient who has had a stroke. It is within the nurses role to assess, plan, implement and evaluate a personalised care plan for the patient (Brooker Nicol 2003 cited in Brooker and Waugh, 2007). Although the nurse will be assessing the patient holistically, they must also ensure they realise the importance of communication in the patients recovery. It is fundamental the nurse understands and expects the communication problems that the patient may encounter. It is also essential that the nurse can communicate effectively with other members of the multi disciplinary team to ensure that patient receives high quality evidence based care. The nurse must also communicate well with the relatives of the patient as they may not fully understand what to expect in the recovery process (Glass Maddox 1992). The Nursing and Midwifery Council (2008) have clear guidelines on the responsibility of the nurse to communicate effectively with patients in their care. The nurse has a duty of care to meet the patients communication and language needs. The nurse should use evidence based practice and research to decipher effective communication strategies for each patient, trying to get to know the patient as an individual and documenting successful communication techniques. The nurse may also refer to the patients relatives to gain knowledge of communication strategies which work already. The nurse must have a sound knowledge of the pathophysiology of a stroke to understand how to communicate; this is explored in the next paragraph. Firstly, to understand the communication problems that a patient who has suffered a stroke encounters, how a stroke manifests must be understood. According to the World Health Organization (WHO) statistics, 15 million people will have a stroke on an annual basis (WHO, 2004 cited in Ross, 2009) the correct medical terminology for a stroke is a cerebral vascular accident (CVA). A stroke usually happens when an artery within the brain becomes blocked thus leading to the death of cells which have had their blood supply cut off (Chang et al, 2006a). The term for cell death, in this way, is infarction. Another reason for a stroke is when there is a haemorrhage within the brain, or an artery bursts also resulting in cell death. If the blood supply is cut off then the cells dies and this can cause serious damage to important areas of the brain (Chang et al, 2006b). Different areas of the brain control different aspects of the body and depending on where the stroke has taken place can affect how the patient recovers. The patient who has suffered a stroke may have very serious communication difficulties after the stroke. For most people, the language centre of the brain is in the left hemisphere, although a small amount of left handed people may have their language centre on the right hemisphere. If the stroke happens within this area and there is damage then the person can suffer language problems (Horton, 2001). This is called Aphasia. Aphasia can prove to be a very complex barrier in communication. Aphasia can alter the way they communicate, from speaking and pronouncing words, having correct grammar to understanding words (Bannister, 1992 cited in Clarkson, 2010). Aphasia can also disrupt the patients ability to write and read. When a patient suffers a stroke they may be left with aphasia. The patient may not be able to adequately understand language or express language (Clarkson, 2010). A patient with a stroke can be left unable to even recognise simple words or instructions. This can be very infuriating for the patient as they may not be able to express their needs or preferences. The nurse may also find it hard to assess what the patients needs are which could effectively slow recovery. Communication strategies are essential in the plan of care for the patient who has had a stroke, as will be discussed in the next paragraph. There are many communication strategies which have been implemented within a clinical setting to overcome barriers in communication. The nurse must strive to increase the patients confidence when communicating ensuring that the patient has opportunity to make decisions about their care. Alternative and Augmentative communication systems can be put in place to assist with communication (Glennen DeCoste, 1996a). One of these methods is the use of picture cards. Picture cards are used to give the patient the opportunity to express a fundamental need (Speakability.org.uk, 2010). These picture cards can be of varying size but are usually about A4 size. They contain pictures of basic items and usually a phrase accompanying the item, e.g. a pair of spectacles and a phrase stating I need my glasses. The cards are accessible to the patient so it means that they can express needs without speaking. The nurse can quickly decipher what the patient needs and can deliver the care quickly and effectively. Although picture cards may be effective, they can be reinforced by gesture or mime. The patient may use a cup to signal the fact that they are thirsty. This could also be reversed with the nurse holding the cup to ask the patient if they are thirsty. The use of a medical passport has also become more common within clinical area. This consists of a booklet which is usually passport size, which is full of pictures and phrases, like the picture cards (Speakability.org.uk, 2010). This may have pictures of things like a clock and the phrase How long will I have to wait? This means the patient can maintain control over their healthcare and also be more involved in decisions and treatment options. The picture cards and the medical passport are a non-verbal way of the patient communicating wit h the nurse or even family members (Glennen and DeCoste, 1996b). However in order to obtain these responses from the patient, the nurse may have to use a different communication strategy such as questioning. Referring back to the communication model from earlier, the nurse must understand that although it seems very straight forward, it is altered completely in a stroke patient. The patient may be trying to send a message but be unable to find the correct words or grammar to express themselves (Clarkson, 2010). The patient may also have difficulty understanding the message so although the words are correct, they may be unrecognisable to a stroke patient. The nurse could use a verbal form of communication to encourage the patient to, for example, use the picture cards or medical passport. The nurse could use questioning as a tool to assess needs and deliver appropriate care. The nurse must assess the type of questioning needed in certain situations, e.g. if there is important information needed quickly then the nurse could use closed questions to ascertain a yes or no response. Closed questioning may also be useful in stroke patients as an open question may be difficult to answer because of the aphasia. It is important to add that sometimes people with aphasia can say yes when they mean no and vice versa (Clarkson, 2010) so the nurse could summarize what the patient wants, by repeating back to them verbally, just to clarify the correct information has been communicated. The nurse must communicate with clarity, avoiding medical jargon or eloquent grammar, using clear and concise language which is not too complex. Nurses are often seen by the patient as their link to understanding the medical jargon which doctors may use (Castledine, 2002). When relaying information, the nurse must simplify the language so that the patient has a better understanding of the definition, this is especially relevant to patients who have had a stroke due to nature of this condition. Simple language may even be difficult for the patient to understand, so the nurse must relay the information in a simple format, always clarifying that the patient has understood what is being said. In conclusion, this essay has explained the importance of the nurse understanding what communication actually is and why it is relevant in patients who have had a stroke. This text has explored how a stroke manifests and what barriers a stroke patient may encounter when trying to communicate. In summary, it is evident that there are many different ways to communicate with a patient who has had a stroke but it is the nurses responsibility to ensure that they research and build rapport with the individual patient to effectively communicate in the easiest manner. The nurse has legal obligations to meet communication and language needs of the patient. This essay explored two specific strategies used in communicating with patients with aphasia. This essay concludes that communication barriers can be complex and the nurse must ensure that care is delivered in a person-centered, individual, holistic basis. Word Count: 1921 .

Servant Leadership in Romantic Relationships Essay -- servant-leadersh

When two people come together and form a relationship the question of who should wear the pants in the relationship may come to light. Should the man be the head of the relationship? But why cant the woman be the leader? My perspective on a relationship is two people going through this crazy journey we call life side by side. The servant-leadership theory supports my perspective that a leader can effectively lead by serving first his followers. The servant-leadership theory does not place the leader above the followers. It rather puts the attention of the leader on emphasizing the concerns of the followers, empathizing with them and nurturing them (Northouse, 2013). This theory focuses on the followers first. The leader must empower those he/she is serving so that the person can reach their full potential. The leader focuses on the greater good of the group. Northouse (2013) explains that Greenleaf identified 10 characteristics that are central to the development of servant-leadership. The ten characteristic include listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of people, and building community. Following these characteristics we can begin to explain the servant leadership role in a relationship. In order for a relationship to be successful each member will need to take on the role of servant-leader. The important aspect is that the two individuals are looking out for each other. They both are nurturing the relationship and doing what will be best for the greater good of the relationship. Listening is very important in order for this to occur. There is a difference between hearing and actively listening. When one actively listens, they can pick out the... ...thers life together. Each person now has a new family, a new group of friends, and will even create a family of their own. As a servant-leader one should encourage their partner to continue their old friendships and make new friends together in the process. This will help the relationship feel safe and connected with others. Meeting someone who you’d like to share every moment with is a wonderful experience. Being a leader does not mean taking charge of the other person or being bossy in order to get your way. Successful relationships are those where both individuals serve each other and know when it is appropriate to lead. Servant-leadership shows that leading side by side in order to grow together and nurture the relationship can be an effective way to lead. Reference Northouse, P.G. (2013). Leadership: Theory and Practice. Los Angeles: Sage Publications.

Hemoglobin Model

Hemoglobin model: note the 02 being carried by molecule. Pipe cleaners=subunits Green marsh mellow=iron molecule Yellow marsh mellow=oxygen molecule Orange cards= heme groups (wolfe, 2000)Oxygenated/deoxygenated oxygenated †¢ 02 bound †¢ Bright red †¢ Subunit is in relaxed form †¢ Higher affinity for 02 †¢ Affinity for oxygen is  cooperative, which means  that the affinity for 02  increases with each bound  molecule. ( Ahern & Rajagopal, 2013)Deoxygenated †¢ 02 not bound †¢ Dark red color †¢ In tense form which has lower affinity for oxygen. †¢ When 02 binds to  deoxygenated hemoglobin,  hemoglobin transitions from T  state to R state. This occurs  when 02 binds to iron, it  causes a change in the  subunit. ( Ahern & Rajagopal,  2013)Bohr Effect Hemoglobin has a high affinity for 02 at a high PH, low Co2. Hemoglobin has a lower affinity at a low PH, high Co2.  At a high Co2, low PH hemoglobin is more stable in the T state which decreases its affinity for 02. Oxygen needs to be delivered to the tissues. Tissues have a low PH. Hemoglobin needs to release 02 at low PH. Low PH = low 02 saturation.  ( Wolfe,2000 )Myoglobin: wants to store 02 for when tissues need it. Has a higher affinity than hemoglobin. ( Ahern & Rajagopal, 2013) Hemoglobin: wants to unload 02 in the tissues. Has a lower affinity than myoglobin. ( Ahern & Rajagopal, 2013 )  (Genetic science learning center, 2013)Difference between normal and sickle forms of hemoglobin.Normal and sickle RBC’s at the cellular level.  (Genetic science learning center, 2013)Diseased RBC’s vs. Normal RBC’s Diseased †¢ Have a sickle shape, and are  thick and sticky. Clumps  together in small blood  vessels. †¢ Blocks normal hemoglobin  to deliver 02 to tissues. †¢ Short life span of 10-20 days †¢ Body can not keep up with rbc production leading to  anemia and pain. (Wolfe,  2000)Normal †¢ Round †¢ Doughnut shape †¢ Life span of 120 days (Wolfe, 2000)  (Ahern and Rajagopal, 2013)

The Feeling of Music

In my listen world there are almost no classical music existence, but sometimes will still have a little. It does affect the music that I listen to now. Those classical music like a memory to me. Sometimes it will attract me to listen it; it reminds me to some historical memory, which I don’t like it at all. It will make me think the music that now I listen to are no any connotation and superficial. Even though I don’t like classical music, but somehow I will choose to listen it; because it let me have a feeling that back to the century. Classical music has a pretty big influence, because listening to classical music can decreases my tension in sometime. Even that classical music is not my preferred genre. Now, in my opinion there are a lot of difference between modern classical music and pop music. The tones of the modern classical music are still singing very slowly and the sounds can make you sleepy. Also now all the modern classical music all around us most have gone, even though there are still have some popular in this century, but most people won’t hear it because now have pop music. However, the classical get in development it still can’t compare favorably with pop music, because now is twenty-one century everyone get in fashion. Pop music is modern say music that a large amount of the population enjoys listening to. As a genre, pop music is very eclectic, often borrowing elements from other styles. It’s including urban, dance, rock, Latin and country; nonetheless, there are core elements which define pop. It is written quite recently and has almost no rules as to how it can sound. Also it’s unique and lots of improvisation. In additional, classical music does not affect my life at all. In my life only contain pop music, because I am a person that seeks vogue. I don’t allow anything affects my fashion, because in my mind classical music is a backward thing. As I mansion earlier, in my listen world there are almost no classical music existence. So, for this case classical music wont affect my life at all.